Category Archives:
Sales

April 11, 2011

EYE DO DECLARE: THE GOOGLE EFFECT AND THE GOLDEN TRIANGLE

Issue #175

Fact: Nearly all companies today want potential customers to find them when searching online for their particular products or services. In the world of Search, that often means the potential customer has done a Google, Yahoo/Bing or MSN search and … Continue reading →

Comments Off on EYE DO DECLARE: THE GOOGLE EFFECT AND THE GOLDEN TRIANGLE
April 4, 2011

THE VALUE OF A THIRD-PARTY ENDORSEMENT, PART 4

Issue #174

CAPTURING AND USING VIDEO TESTIMONIALS For the past few weeks, we’ve been talking about the value of testimonials or third-party endorsements.  Typically, recommendations are provided to companies in writing and then posted online and offline for maximum exposure.  But if … Continue reading →

Comments Off on THE VALUE OF A THIRD-PARTY ENDORSEMENT, PART 4
March 28, 2011

THE VALUE OF A THIRD-PARTY ENDORSEMENT, PART 3

Issue #173

PART 3: MAXIMIZING THE USE OF ENDORSEMENTS Go to any reputable company’s website and you’re likely to see a page of Client Recommendations or Customer Testimonials. These comments are meant to reassure potential customers that the company does good work … Continue reading →

Comments Off on THE VALUE OF A THIRD-PARTY ENDORSEMENT, PART 3
March 21, 2011

THE VALUE OF A THIRD-PARTY ENDORSEMENT, PART 2

Issue #172

REQUESTING A TESTIMONIAL What is the purpose of a testimonial a/k/a the recommendation or third-party endorsement? The purpose is to help a person or company build its reputation by using comments from others who have experienced the product or service … Continue reading →

Comments Off on THE VALUE OF A THIRD-PARTY ENDORSEMENT, PART 2
March 16, 2011

THE VALUE OF A THIRD-PARTY ENDORSEMENT, PART 1

Issue #171

PART 1: ARE YOU WORTHY OF GETTING AN ENDORSEMENT? Most sales and marketing efforts are viewed with skepticism. In our hyper-commercialized world where the majority of sales and marketing efforts are saturated with euphemisms, exaggerations and even outright lies, the … Continue reading →

Comments Off on THE VALUE OF A THIRD-PARTY ENDORSEMENT, PART 1
February 21, 2011

SOCIAL NETWORKING: WHICH SITES ARE RIGHT FOR YOU?

Issue #168

Facebook. Twitter. MySpace. LinkedIn. These are popular social networking sites with which most people are probably familiar… and perhaps even use. But what about: Ning. Yelp. FourCorners. Plaxo. Digg. Orkut. Path. Talkbiznow. PartnerUp. HubPages. Tumblr. There has been a proliferation … Continue reading →

Comments Off on SOCIAL NETWORKING: WHICH SITES ARE RIGHT FOR YOU?
January 17, 2011

OVERCOMING OBSTACLES, PART 1

Issue #163

STRATEGIES TO HELP YOU PERSEVERE January is here.  Business plans are fresh.  New budgets are in place.  The economy is slowly picking up and optimism about 2011 is growing.  Businesses are poised for a surge in sales.  Most likely, you … Continue reading →

Comments Off on OVERCOMING OBSTACLES, PART 1
January 10, 2011

CUSTOMER SERVICE ON STEROIDS, PART 3

Issue #162

GETTING PERSONAL IN AN IMPERSONAL WORLD As technology continues to evolve, populations increase, and the world becomes a busier, more hectic place (which is to say it already is), it will also become more challenging to deliver excellent customer service. … Continue reading →

Comments Off on CUSTOMER SERVICE ON STEROIDS, PART 3
January 3, 2011

CUSTOMER SERVICE ON STEROIDS, PART 2

Issue #161

STRATEGIES FROM THE TOP DOWN While it is imperative for employees that deal face-to-face with customers to provide great service, the realm of customer service does not begin and end there.  Many senior level managers make decisions and implement policies … Continue reading →

Comments Off on CUSTOMER SERVICE ON STEROIDS, PART 2
December 27, 2010

CUSTOMER SERVICE ON STEROIDS, PART 1

Issue #160

HEARING AND LISTENING   There are lots of things that companies do to motivate employees to ‘do their best’, ‘act their best’ and ‘be their best.’  Some common ones include setting performance objectives, offering rewards, paying bonuses, and organizing games to … Continue reading →

Comments Off on CUSTOMER SERVICE ON STEROIDS, PART 1