Word Count: 1,433Estimated Read Time: 6 Min. Delivering the Velvet Touch In the age of convenience, instant gratification, apps and online shopping carts, standing out from the crowd takes more than just a competitive price tag, techy gimmick or polite … Continue reading →

Word Count: 1,448Estimated Read Time: 6 Min. Millennials and Zellennials are all in search of the next billion-dollar idea.  Entrepreneurs want to build the next ‘better mousetrap.’  With the rise of AI, the search is on for the next “Big … Continue reading →

It’s the start of 2024. Resolutions have been made. Goals have been set. Plans are laid out. And determined companies have set out to tackle a big hairy audacious goal. Also known as a BHAG, a big hairy audacious goal is a term referring to a clear and compelling target that an organization tries to reach. (The term was coined in Jim Collins and Jerry Poras’ book Built to Last: Successful Habits of Visionary Companies.) Like many resolutions and best laid plans, ‘Big Goals’ are ambitious and perhaps even thought to be unrealistic or even unachievable. However, as the Bannister Effect demonstrates, often the biggest limiting factor in achieving a goal is thinking that it can’t be done. So what is the Bannister Effect and what does it teach us about setting and achieving goals? Continue reading →

Everyone wants to be successful, but success is typically predicated on execution. A plan is useless without follow through. Ideas are cheap but execution is expensive. Talk is plentiful but action is scarce. But there are many tactics that can help boost execution. There are certain approaches that are particularly helpful in boosting execution ten-fold.

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In the high-flying world of business — where ambitions skyrocket and dreams take flight — there lurks a hidden danger that causes even the most accomplished marketing gurus and business trailblazers to falter: marketing delusions. These insidious misconceptions about the nature and effectiveness of marketing strategies can act like fog in the cockpit, steering even the most seasoned leaders astray. These delusions promise quick fixes, easy wins, and meteoric rises, but instead cause believers to crash land in a harsh landscape of wasted resources, ineffective campaigns, and missed opportunities. Don’t let these very common marketing delusions trip you up in 2024.

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