Word Count: 1,605Estimated Read Time: 6 Min. Cutting through the noise to connect with and convert a prospect to a customer is one of the biggest challenges facing sales and marketing teams today.  The noise is everywhere.  Visual.  Auditory.  Olfactory.  … Continue reading →

Word Count: 1,298Estimated Read Time: 5 Min. Salespeople will do just about anything to close a sale.  They will brave cold calls to hardened gatekeepers.  They will send email after email after email to prospects hoping to elicit a response.  … Continue reading →

Word Count: 1,700Estimated Read Time: 7 Min. Overcoming Price’s Square Root Law Productivity is defined as “the measure of economic performance that compares the amount of goods and services produced (the output) against the inputs used to produce those goods and … Continue reading →

Have you felt that not everyone at your company or organization is equally productive? Some – a few – are significantly more productive than everyone else combined. While that observation is anecdotal, it occurs a lot. So much so that it has even been studied empirically by a professor at Yale University who found that it is, in fact, a real phenomena and dubbed the theory Price’s Law. Anyone who leads or manages a department, division, business or organization should know Price’s Law. (FYI… Price’s Law has nothing to do with the price of goods and services.)

To find out why Price’s Law matters, click here. Continue reading →