In today’s fiercely competitive marketplace, a brand name is not just a silent salesperson, it’s the first salesperson. Before an ad, website, brochure, or a customer review says anything about a company, the name itself whispers promises, shapes customer perception, and influences purchasing decisions. It transcends mere identification. But just how much does a brand name shape perception and, more importantly, drive sales? Has that ever been measured? And does brand affect other things besides sales? If so, just how is the power of brand affecting the way brands are created today?

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Word Count: 1,536Estimated Read Time: 6 Min. In business, some argue that diversification is the solution to competition.  Do a little of everything and the company will always be busy and safe from being unemployed or out of business.  But, some argue, … Continue reading →

Word Count: 1,425Estimated Read Time: 6 Min. Applying Genchi Genbutsu to Even Complex Industries For the last two weeks, we’ve been looking at Genchi Genbutsu, one of the building blocks of continuous improvement that is part of the thirteen pillars … Continue reading →

Word Count: 1,577Estimated Read Time: 6 Min. The Universal Applicability of Genchi Genbutsu and Gemba Walks In September 1956, US President Dwight D. Eisenhower delivered a speech at Bradley University in which he said “Farming looks mighty easy when your … Continue reading →