Most human behavior functions on a spectrum of least to most. Anorexia-Obesity. Indolent-Athlete. Sloth-Workaholic. Insomnia-Narcolepsy. Teetotaler-Alcoholic. Failure-Success. There are no names for people who are in the middle of the range for any of these behaviors, but there are names for the extremes. That’s because extremes are bad. Neither end of the spectrum is good, even when it comes to success. Happiness and well-being is found in the middle. That is balance, and it’s the hardest thing to achieve. Why is that? And what you can do about it?

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There are many companies that provide a product or service that is NOT bought, sold, provided or delivered online. In fact, there are many products and services that can’t even be quoted online. Those companies – such as medical practices, law firms, accountants, engineering companies, architecture firms, general contractors, etc. — often get most of their business through word-of-mouth referrals, repeat business and networking. They have a website but don’t really see the need for a more robust, active and engaging online presence. That’s a mistake.

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So much of communication has nothing to do with what is being said but rather how it is being said. The greatest orators in history all shared not only the ability to write powerful messages but also the skill to deliver those messages in an impactful way. That is a super strength. But for those who don’t understand how intonation, pace, rhythm, voice volume, and conversational styles work, even simple communication can be problematic. It is critically important for professionals to be able to be able to handle how they speak masterfully. Here are some tips to think about not only what you say, but how you say it.

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There can be a multitude of linguistic and conversational nuances that cause communication to ‘disconnect’. People can be put off by what is being said as well as how it is being said. The words you use matter. To master the art of communication, it is important to understand the nuances of linguistic and conversational styles, including your own.

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