In business, there is a need to be nimble and make quick decisions. Delaying often results in missed opportunities. But to hasten the decision-making process, the human brain takes mental shortcuts and makes deductions. We create social stereotypes about groups of people; beliefs that stem from the need to organize and categorize our social world. The problem is that, while they help with making snap decisions, these blanket judgments are not always fair or logical. They can often be narrow-minded and insensitive. In business, these unconscious biases can undermine a company’s genuine desire to function ethically and morally, and can also miss out on top talent. One common unconscious bias is Attribution Bias… which basically boils down to assuming the worst in others. This can really taint the hiring process.
Here’s why. Continue reading →