Battling the Fakers and Profit Takers Word Count: 1,537 Estimated Read Time: 6 Min. Protecting your brand is a proactive and continuous process. It requires vigilance, strategic planning, and the right tools to be effective.  But to create an effective … Continue reading →

Word Count: 1,878 Estimated Read Time: 7 ½ Min. Your company has spent a lot of time and effort creating its brand and shaping how it is viewed by the world.  Company Name.  Logo.  Icon.  Colors.  Fonts.  Slogan.  Tag Line.  … Continue reading →

he Problem with Too Much Brand Recognition Word Count: 1,596 Estimated Read Time: 6 Min. Ever heard someone say this…  “Do you have a kleenex handy?”  “Their favorite game at Summer Camp this year was ping pong.”  “Can you get … Continue reading →

When a Brand Name Becomes a Verb Word Count: 1,563 Estimated Read Time: 6 Min. When we think about competition in business, we invariably think about the product or service being provided and how it stacks up against competitors.  Quality.  … Continue reading →