So much of business relies on conversations. We spend a lot of time talking. Negotiating. Persuading. Explaining. Advising. Guiding. Coaxing. Influencing. Encouraging. Our primary medium for doing this is speaking. The entire point of conversation is to understand one another. And yet, so much of human communication is misunderstood, falls flat or backfires. Conversations often go wrong. While there are a multitude of reasons for the ‘disconnect’, communicating with clarity is really an art every person in business needs to master. But it’s so much harder than you think.
Here’s why. Continue reading




