Category Archives:
Sales

September 26, 2011

BUSINESS LESSONS LEARNED FROM BORDERS

Issue #199

In September, 2006 (just five years ago), Borders – a 40-year-old company — was profitable and growing.  It was the number two book retailer in the U.S., selling cheap books at discount prices.  Borders’ competitive advantage in its heyday was … Continue reading →

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August 15, 2011

THE POWER OF SUBTLE SUGGESTIONS

Issue #193

Did someone describing what they had for dinner suddenly made you feel hungry?  Has simply looking a picture of beautiful beach suddenly made you long for sun, sand and surf?  Has the mere mention of chocolate preceded a strong craving … Continue reading →

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June 27, 2011

PERCEPTION IS NOT REALITY… BUT IT MATTERS A LOT

Issue #186

In philosophy, reality is the state of things as they actually exist, rather than how they appear or are thought to be. In broader terms, reality includes everything that is and has been, whether or not it can be seen … Continue reading →

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June 13, 2011

TOP 8 MOST UNDERRATED QUALITIES

Issue #184

Blogs, e-zines and videos are endlessly touting the best — and worst – qualities in a boss or employee. Among the best qualities cited are intelligence, knowledge, experience, strong work ethic, positive attitude, integrity and people skills. These are qualities … Continue reading →

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June 6, 2011

THE ART OF GOOD TIMING

Issue #183

It’s been said that “timing is everything in life.” The meaning is that in addition to having good ideas, good positioning and good execution, success is also predicated on not only being in the right place but also being there … Continue reading →

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May 23, 2011

SMART, CLEVER OR WISE?

Issue #181

We’ve seen how digital technology in daily life can be leveraged to make us not just smarter but wiser at work and in daily life. It is an interesting distinction. The terms smart and wise are often used interchangeably, and … Continue reading →

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May 9, 2011

TECHNOLOGY AND THE DIGITAL HUMAN

Issue #179

In today’s modern world, there are few people who get through a day untouched by digital technology. Digital technology is insidious. It is in the systems that power most appliances and machines in homes and offices. It is clearly present … Continue reading →

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May 2, 2011

THE DIGITAL DIVIDE: PART 2

Issue #178

THE GAP BETWEEN DIGITAL NATIVES AND DIGITAL IMMIGRANTS As we explored last week, the terms Digital Immigrant and Digital Native arose to describe the seeming gap between people who were born before the existence of digital technology and adapted to … Continue reading →

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April 24, 2011

THE DIGITAL DIVIDE: PART 1

Issue #177

DIGITAL NATIVES AND DIGITAL IMMIGRANTS In 2001, Mark Prensky, author, speaker and consultant, wrote an article entitled Digital Natives, Digital Immigrants.  In this decisive article, he first described the enormous differences he saw between two groups:  Digital Immigrants — people … Continue reading →

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April 18, 2011

WINNING WEBSITES: WHEN AN “F” IS AN A+

Issue #176

Last week, we examined various studies done using eye-tracking software to determine what and where the human eye looks when ‘seeing’ a search results page. Researchers discovered a Google Golden Triangle or ‘hot zone’ — an area of the page where … Continue reading →

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