| Word Count: 1,281 Estimated Read Time: 5 min. |
Most business crises are minor ones, like an OSHA safety accident or Netflix’ poorly executed pricing change years ago. They are short-lived and manageable. But some aren’t. Some are major like the BP Deepwater Horizon disaster that poured 200 million gallons of crude oil into the Gulf of Mexico affecting 16,000 miles of coastline, killing 8,000 animals and requiring 30,000 responders to handle the clean-up. And many are a result of factors beyond a company’s control, such as the impact of the 9-11 attack on Cantor Fitzgerald or the effect the earthquake and tsunami of 2016 on Tokyo Electric Power Company that led to the failure and meltdown of the Fukushima nuclear power plant. Other predicaments are the result of the reckless behavior of an employee such as the Exxon Valdes oil spill in Alaska or a rookie Dell employee’s poor handling of the company’s social media interactions that led to a firestorm of negative publicity and drove down stock prices. And some are the result of poor leadership such as the software glitches in the Boeing 737 Max airplanes that led to two plane crashes. Others are a result of criminal cyberattacks such as the hacking of Target’s computers which resulted in millions of customer credit cards being cancelled. While all caused by different issues, what these calamities all share in common is that they pushed otherwise sound companies into crisis mode. Continue reading




