Word Count: 1,341
Estimated Read Time: 5 1/2 min. |
Business leaders have embraced agility, creativity and fierce competitiveness as essential components for success in business. The strategy has been to generate ideas, jealously guard those ideas during incubation, move fast to market, make mistakes, discard duds, correct missteps, crush the competition, and repeat. That approach yielded big results and returns for businesses like Microsoft, Apple, Alibaba, Amazon, Intel, Cisco, Disney, Walmart, BP, Toyota, Berkshire Hathaway, IBM, Samsung, and many more. It drove these companies to be among the biggest and most successful in the world today.
However, as society moves from an Information Age and a Knowledge Economy into a much more technologically-complex world, organizations will need to make changes as to how they do business and their approach to innovation. The old “crash and clash” mentality of making mistakes without regard to consequences, breaking things and fixing them later, and crushing competitors will need to be replaced with an increasingly slower, more deliberate, collaborative and cooperative approach to commerce and advancement. Sounds fictional. It’s not. It’s a necessity. Why? Continue reading →