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THE ELEVATOR PITCH: GETTING YOUR POINT ACROSS IN TWO MINUTES OR LESS

I’m sure every entrepreneur, salesperson and business owner has thought, at one time or another, “I know I could help (fill in the person or company’s name) if I could just get them to talk to me for 20 minutes!”  … Continue reading

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FIRST IMPRESSION… LASTING IMPRESSION

Everyone knows the cliche  “You never get a second chance to make a good first impression.“  Getting off on the right foot when meeting someone new cannot be overemphasized.  People tend to stereotype each new person they meet based on … Continue reading

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STAFFING UP: PART 5

HOW TO CONDUCT FACE-TO-FACE CANDIDATE INTERVIEWS For weeks, we’ve been going over the steps on how to find the best candidate to fill an open position. After years of not hiring, many have gotten rusty in this important process.  Once … Continue reading

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STAFFING UP: PART 4

FURTHER SCREENING APPLICANTS WITH A PHONE INTERVIEW Over the last few weeks, we’ve examined the best way to handle hiring staff in today’s job market. Just as it is a buyer’s market in real estate, it is also an employer’s … Continue reading

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STAFFING UP: PART 3

SCREENING APPLICANTS WITH A PAPER INTERVIEW For the last few weeks, we examined whether the timing is right for companies to start hiring again.  As some sectors see business pick up, companies in those industries are able, once again, to … Continue reading

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STAFFING UP: PART 2

FINDING THE RIGHT CANDIDATE – AVOIDING THE SQUARE PEG IN THE ROUND HOLE Last week, we explored whether it made sense for businesses to begin hiring again. The decision to hire requires careful consideration. As business picks up, some companies … Continue reading

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STAFFING UP: PART 1

DECIDING WHEN TO HIRE AGAIN The economy has been in the doldrums for a while. To stay afloat, many businesses – from real estate and financial firms to retailers and manufacturers – have shed staff in order to pare down … Continue reading

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GETTING THE WORD OUT ABOUT YOUR BLOG

PART 2: LOW-COST STRATEGIES There is a myth that bloggers and webmasters should not spend money on advertising.  That myth originated from success stories of people who managed to create popular websites without spending any money on marketing.  The fact … Continue reading

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GETTING THE WORD OUT ABOUT YOUR BLOG

PART 1: NO-COST STRATEGIES You took the plunge and launched a Blog!  Congratulations.  You joined the millions in the Blogosphere who are sharing their thoughts and opinions with the world.  It is a big commitment.  That took courage!   Perhaps your … Continue reading

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JOINING THE BLOG BANDWAGON

By all accounts, Blogging has become a human-technological phenomena. According to one estimate, there were about 1.2 billion English-speaking Blogs in the Blogosphere as of the beginning of 2010. For anyone thinking about launching a Blog, that number can be … Continue reading

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