The Insidious Threat of Domain Abuse and Impersonation Word Count: 1,638 Estimated Read Time: 6 ½ Min. In today’s interconnected digital landscape, a brand’s online presence is often its most valuable asset. It’s the primary touchpoint for customers, a hub … Continue reading →

Stopping Brand Impersonation on Social Media Word Count: 2,073 Estimated Read Time: 8 Min. There is an adage that says, “people do business with people they know, like and trust.”  It’s not enough for a business to build the best … Continue reading →

Stopping Brand Impersonation on Social Media Word Count: 1,673Estimated Read Time: 6 ½ Min. In this high tech, fast-paced, disposable and hyper-competitive world, fakes abound.  There are fake diamonds… not just cubic zirconia. Cubic zirconia is a synthetic gemstone made … Continue reading →

Word Count: 1,805 Estimated Read Time: 7 Min. It’s a never-ending battle to keep a brand – any brand — from being cheated, attacked, used, abused, or even eliminated from existence.  For companies that use their website to sell goods, … Continue reading →

Battling the Fakers and Profit Takers Word Count: 2,022 Estimated Read Time: 8 Min. The ugly shadow of counterfeiting stretches across businesses and global economies, impacting not just the tangible goods bought but also the increasingly vital domains of services, … Continue reading →

Battling the Fakers and Profit Takers Word Count: 1,537 Estimated Read Time: 6 Min. Protecting your brand is a proactive and continuous process. It requires vigilance, strategic planning, and the right tools to be effective.  But to create an effective … Continue reading →

Word Count: 1,878 Estimated Read Time: 7 ½ Min. Your company has spent a lot of time and effort creating its brand and shaping how it is viewed by the world.  Company Name.  Logo.  Icon.  Colors.  Fonts.  Slogan.  Tag Line.  … Continue reading →

he Problem with Too Much Brand Recognition Word Count: 1,596 Estimated Read Time: 6 Min. Ever heard someone say this…  “Do you have a kleenex handy?”  “Their favorite game at Summer Camp this year was ping pong.”  “Can you get … Continue reading →

When a Brand Name Becomes a Verb Word Count: 1,563 Estimated Read Time: 6 Min. When we think about competition in business, we invariably think about the product or service being provided and how it stacks up against competitors.  Quality.  … Continue reading →

Word Count: 1,937 Estimated Read Time: 7 ½ Min. Big, deep, thorny problems can kill companies.  One need only look at global companies that were thriving 50 years ago but now no longer exist to understand that it just takes … Continue reading →