When Pride in Work Kills Productivity Word Count: 1,625Estimated Read Time: 6½ Min. The IKEA Effect is a cognitive bias where people overvalue things they have had a hand in creating. Being invested in their work and taking ownership of … Continue reading →

The IKEA Effect’s Dark Side Word Count: 1,669Estimated Read Time: 6½ Min. Why Pride of Ownership Keeps Work from Getting Completed In 2011, Behavioral Economists Michael Norton, Daniel Mochon, and Dan Ariely observed that consumers place a disproportionately high value on … Continue reading →

“No” as the Key to Starts that Result in Success Word Count: 2,006Estimated Read Time: 8 Min. Harnessing the Power of “No”  In a world that constantly demands our attention, the most powerful tool for achieving extraordinary results isn’t the … Continue reading →

For a Successful Start, Start with “No” Word Count: 1,498Estimated Read Time: 6 Min. The Brain’s Gatekeeper: How “Resource Guarding” Makes “No” the Key to Success The modern professional landscape often celebrates the “yes-person”— the tireless, “can-do” superstar employee — … Continue reading →

Starting Line Surge: Why Your Brain Loves New Projects (and What Happens When the Spark Fades) Word Count: 1,618Estimated Read Time: 6 Min. There’s a universally exhilarating feeling that comes with starting something new. Whether it’s a groundbreaking research project, … Continue reading →

The Prefrontal Paradox: How the Brain’s ‘Executive’ Center Sabotages New Starts Word Count: 1,745Estimated Read Time: 7 Min. Some people are excellent planners but not very good doers.  And some are very good doers but not adept at planning.  Yet, … Continue reading →

How to Stop the Fakers and Takers Word Count: 2,234Estimated Read Time: 9 Min. In today’s digital age, a company’s brand is arguably its most valuable asset. It’s the face of the business, a promise to customers, and a differentiator … Continue reading →

Stop the Fakers and Takers Word Count: 1,309Estimated Read Time: 5 ½ Min. It takes immense effort to build a great brand; one that is recognized and beloved for their products.  Think Louis Vuitton, Nike, Tiffanys, Hermes, and Apple.   But, … Continue reading →

No Phishing Allowed Word Count: 1,960Estimated Read Time: 8 Min. It used to be that when people talked about fishing, it meant catching actual fish. Today, when businesspeople discuss fishing, they’re more likely talking about phishing. Both involve using bait … Continue reading →

A Plethora of Phishing Scams Word Count: 1,461Estimated Read Time: 6 Min. People love fishing… but not when scammers are the ones doing the “phishing” and people are the catch.  Phishing is when a cyber-criminal sends fraudulent communications that appear … Continue reading →