In general, smart business owners and savvy managers want employees to feel valued and keep turnover low. But they also need to keep productivity and efficiency high in order to be profitable. So what should be prioritized: people or profits? As in most things in life, the key is balance. Employers must weigh the needs of staff against the needs of the business to find a happy medium. By establishing a culture of caring with everyone working together for the good of the company, balance can be achieved. This is not just a pipe dream. There are new approaches, in addition to standard ones, that businesses are taking to get the most from their employees and also ensure those employees feel seen and heard and their own professional goals are achieved.

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Word Count: 1,546Estimated Read Time: 65 Min. At the end of 2022, LinkedIn did a survey that found that almost 70% of Gen Z and Millennial Americans said they planned to leave their jobs in 2023.  These results were reconfirmed … Continue reading →

Low unemployment is generally considered a good thing, and the US unemployment rate is currently at 3.6% even after the Federal Reserve raised interest rates 11 times (for a total of 6%) in the last 18 months. But for employers, this means the US labor market is tight. Labor shortage is one of the top six challenges business owners say they face today. Barring some radical changes, filling job openings in the US will continue to be a challenge for the foreseeable future. Employee retention will remain key to business growth and success. What can companies do to retain their existing talent and maximize their productivity? A lot… and we don’t mean pay raises.

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Among the biggest challenges facing companies in the US today is a shortage of labor. It’s an issue that has been persisting for years. The labor market is tight for various reasons that businesses cannot control. But with the unemployment rate remaining at a historically low level, many companies struggle to find and keep the best talent. Some solve the problem by raising salaries but that creates other issues. If people are the most valuable resource of any company, then success depends on attracting and retaining the best and brightest minds. Why is the labor market still so tight and what can the average business do to address that challenge? More importantly, how can recruitment and retention be the superpower that helps some companies succeed? It starts with caring.

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Word Count: 1,677Estimated Read Time: 5 ½ Min. For many business owners and professionals, networking is an essential part of business.  And attending events – whether formal or informal, professional or personal – is a great way to meet new … Continue reading →

Word Count: 1,588Estimated Read Time: 6 Min. For business owners, networking is important in order to monitor and improve reputation, increase visibility, develop a stronger support network, increase business growth, and develop impactful connections.  In other words, it is essential.  … Continue reading →

Use the Problem to Sell the Solution Word Count: 1,539Estimated Read Time: 6 Min. Problems are opportunities and every company is in the problem-solving business.  The goal of sales, then, is to understand each customer’s very specific problem / need … Continue reading →

Sales and Psychology Go Hand-in-Hand Word Count: 1,376Estimated Read Time: 5 ½ Min. Virtually every organization sells something.  Businesses sell an asset, product or service.  Non-profits or not-for-profits sell an idea or benefit.  Even governments sell protection, regulation of actions, … Continue reading →

More Psychological Strategies in Pricing Human psychology plays a big role in how people perceive prices and pricing has a big impact in how buying decisions are made.  For instance, pricing influences the perception of value.  People often associate higher … Continue reading →

Psychological Strategies in Pricing

Retailers use psychological sales triggers to influence customers into buying products. And these strategies are also used to help cross-sell or upsell products or services. These techniques include such obvious efforts as discounts or promotions, as well as product placement, suggestive selling, social proof and scarcity. There are also psychological strategies involving pricing, such as charm pricing, loss leaders, penetration pricing, price shelfs, price cliffs, and more. Even if people are aware of these psychological strategies, they still work?

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