Word Count: 1,442Estimated Read Time: 6 Min. The Evolving Name Game – When (and When Not) to Change Your Brand Identity A brand name is a cornerstone of a company’s identity.  It’s part and parcel of how it is known … Continue reading →

In today’s fiercely competitive marketplace, a brand name is not just a silent salesperson, it’s the first salesperson. Before an ad, website, brochure, or a customer review says anything about a company, the name itself whispers promises, shapes customer perception, and influences purchasing decisions. It transcends mere identification. But just how much does a brand name shape perception and, more importantly, drive sales? Has that ever been measured? And does brand affect other things besides sales? If so, just how is the power of brand affecting the way brands are created today?

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Word Count: 1,536Estimated Read Time: 6 Min. In business, some argue that diversification is the solution to competition.  Do a little of everything and the company will always be busy and safe from being unemployed or out of business.  But, some argue, … Continue reading →

Word Count: 1,425Estimated Read Time: 6 Min. Applying Genchi Genbutsu to Even Complex Industries For the last two weeks, we’ve been looking at Genchi Genbutsu, one of the building blocks of continuous improvement that is part of the thirteen pillars … Continue reading →

Word Count: 1,577Estimated Read Time: 6 Min. The Universal Applicability of Genchi Genbutsu and Gemba Walks In September 1956, US President Dwight D. Eisenhower delivered a speech at Bradley University in which he said “Farming looks mighty easy when your … Continue reading →

Word Count: 1,598Estimated Read Time: 6 Min. Unveiling the Power of Genchi Genbutsu and Gemba Walks There is an old saying that “seeing is believing.”  But for Japanese business leaders, seeing is not focused on whether information should be trusted … Continue reading →

Word Count: 1,257Estimated Read Time: 5 Min. How we look at and think about things matters a lot.  Our thoughts make a HUGE difference in our attitude, energy, creativity and enthusiasm.  And, in business, one’s perspective can either overlook a … Continue reading →

Word Count: 1,589Estimated Read Time: 6 Min. Business is not always exciting.  Between peak moments – landing a big client, forging an important partnership, expanding into a new market or launching a new line of business – there are many … Continue reading →

Across the board, customer service seems to be on the decline, fueled by automation, staffing shortages, and cost-cutting. In the face of that, consumer advocacy groups and forums are rising, providing a voice for the voiceless, promoting transparency, and driving data-driven insights. But these platforms are also amplifying negativity, bias and isolated incidents, making it harder for companies to satisfy customers, which fuels a downward spiral. But this could be a boon for smart companies. As Rita Calahan said, “every complaint is an opportunity to improve.” In the battle for market share, delivering White Glove Service (at a time when most other companies are falling short) is the great equalizer. By harnessing the power of consumer feedback for constructive dialogue and positive change, savvy businesses can deliver white glove service and win market share.

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Word Count: 1,433Estimated Read Time: 6 Min. Delivering the Velvet Touch In the age of convenience, instant gratification, apps and online shopping carts, standing out from the crowd takes more than just a competitive price tag, techy gimmick or polite … Continue reading →