| Word Count: 1,357 Estimated Read Time: 5 ½ min. |
Every company and leader is looking for ways to dazzle clients and keep top talent engaged and excited. They want to ‘add sizzle and gleam to the steak’. Credit card companies, hotels and airlines offer a proliferation of rewards programs geared to increase customer loyalty. Corporate gift giving to clients and employees soars during the holiday seasons. Employee of the month parking spaces, quarterly sales awards, and $ 25 grocery store gift certificates at Thanksgiving – all aimed at making employees feel appreciated and keeping them motivated — are ubiquitous. Nothing wrong with any of that, but it’s been done a million times. After a while, it starts to feel a bit stilted, common and uninspired. There is a halo of tired familiarity around such efforts. Continue reading




