YOUR COMPANY THROUGH YOUR CUSTOMER’S EYES Ever placed an order and found that it was not ready when it was supposed to be?  Ever asked about a product or service and found that the salesperson did not know the answer?  … Continue reading →

HOW TO INCREASE YOUR MARKET SHARE BY SELLING TO EXISTING CUSTOMERS It takes a lot of effort and a lot of marketing dollars to reach and then sell to new customers.  It’s often easier and more effective to sell more … Continue reading →

11 WAYS TO REACH THE DECISION-MAKER No matter what business you are in, chances are that it requires some degree of ‘sales.’  And anyone involved in sales can tell you that selling is a process.  There are steps.  Once you … Continue reading →

Recession. War. Earthquake. Divorce. Illness. Terrorist threats. There is a never-ending supply of internal and external disturbances that strive to steal our concentration and reduce our productivity at work.  With so many distressing headlines, personal problems and benign daily distractions, it can often be difficult for … Continue reading →

Recent studies conducted by Stanford University have found that multitasking basically makes you bad at everything. Several studies found that people regularly bombarded with several streams of electronic information do not pay attention, control their memory or switch from one … Continue reading →

Keeping up with marketing trends is a lot like keeping up with fashion.  Just when you think you are styling and profiling with what is in vogue, the season changes and its time to update your wardrobe again.  Marketing is … Continue reading →

At first blush, this week’s essay seems to focus on what to do when you fail to succeed.  But let’s turn that on its head. Instead, I am suggesting that you need to fail in order to succeed… success achieved … Continue reading →

It is fairly accepted wisdom that by working together, more can be achieved.  On the heels of the New Orleans Saints winning the 2010 Super Bowl, we are reminded that ‘none of us is as strong as all of us.’  … Continue reading →

Given the economy, there is scarcely a business that can afford not to be ‘business frugal.’  That is the term I use to describe a heightened awareness and control of unnecessary costs and expenses at work… even more than usual.  … Continue reading →

There is a growing cry in the global workplace for people to ‘own their career.’  That is, there is a growing desire for individuals to take control of their career growth – including career transition – and recognize that the … Continue reading →